020 8805 4070

Open from: 7:30am - 5:00pm


About us

The name ‘Cannon’ has been associated within the steel industry for nearly 50 years. Derived from Cannon Street, London EC4, Philip Winterflood worked there as a senior salesman for Lye Trading Merchants specialising in sheet steel before embarking on Cannon Steels Ltd operating from his home ‘office’ then expanding to offices above East Finchley underground station. He boasted clients such as Belling Cookers and Metamec Clocks growing into areas of merchanting re-rolled, plate, sections and importing. During his expansion of salesmen, each of the three sons joined the company creating the ‘family’ business.
In 1981 the youngest son Jeremy decided to encroach on the physical side of stockholding to specialise in a niche market for the localised builders aiming at the ‘cut to length RSJ’ trade. A corner area was rented from the British Waterways Board in Brimsdown, Enfield, Cannon stocked a small range of popular RSJ’s, took a quick demonstration of propane cutting, a local advert in the free ‘rag’ then Jeremy set off in his Mother’s borrowed car to distribute leaflets for local tradesman in the effort to kick start the business.
These were the days of limited communication ie the telephone, orders were quickly in their abundance being received back at the Finchley office where Jeremy would collect first thing in the morning drive back to the Enfield yard to process using his car as a mobil office then Ian, the local ‘man with a van’ would collect the orders in his ex ‘GPO’ van and set off to make the daily deliveries. British Waterways would off load the stock via fork lift but thereafter, muscle power was all that was available certainly for the first year before taking delivery of the  Jones KL77 mobil crane (shown in the archive photo).
Business grew rapidly and CJ O’Shea Construction presented Cannon with their first fabrication order, to drill holes in the web of two steel beams for timber! Faced with the problem of how to drill, the purchase of a hand drill and some borrowed power the job was successfully completed and delivered and has now grown to the level and quality of workmanship it experiences today.
Amongst the early days, reinforcing cut and bent bar was added as a further service, initially merchanting from a local source after which time Simon took over the existing business investing in the Companies own processing plant and machinery.
In 1992, Cannon had outgrown the Waterways yard and purchased their own premises at Walcot Road with the facility of a large workshop, equipment and cranes together with full drafting facilities of Tekla and CAD.
Over the coming years the Company had decided to concentrate 100% of it’s efforts into the stockholding, fabrication and reinforcing business where the three brothers have specialised ever since for the Construction Industry.

A key component of Cannon Steels continued development is the willingness of its staff to share their knowledge and experience to ensure the success of your project regardless of its size. Whatever your steel needs, we look forward to providing QUALITY OF PRODUCT, PRICE AND SERVICE.


structural steel

cut and bent bars